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Craftsmanship

What Does 30% Fragrance Concentration Mean for You?

📅 July 26, 2026 ⏱️ 4 min read ✍️ AORA Perfumery Lab
What Does 30% Fragrance Concentration Mean for You?
Most department store designer perfumes contain 80% to 85% denatured alcohol and only 15% fragrance compound. When you spray them, you are paying for evaporating alcohol.

At AORA Collection, each 50ml bottle contains ~15ml of pure concentrated French fragrance oils. This yields a velvety, non-drying texture on skin and all-day endurance.
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Experience True 30% Extrait de Parfum

Stop paying for evaporating alcohol. Explore our Australian-crafted 22-fragrance master collection with 12–14+ hour longevity for just $60.00 AUD.

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Featured Extrait Fragrances

30% EXTRAIT BESTSELLER
SAVE 88%
AORA Infinity Extrait de Parfum
★★★★★ (142)

Infinity

Inspired by Louis Vuitton L'Immensité

Retail: $480.00
$60.00 AUD
50 mL
30% EXTRAIT BESTSELLER
SAVE 75%
AORA Obsession Extrait de Parfum
★★★★★ (98)

Obsession

Inspired by Armani Stronger With You Intensely

Retail: $240.00
$60.00 AUD
50 mL
30% EXTRAIT BESTSELLER
SAVE 90%
AORA Legacy Extrait de Parfum
★★★★★ (215)

Legacy

Inspired by Creed Aventus

Retail: $590.00
$60.00 AUD
50 mL