What Does 30% Fragrance Concentration Mean for You?
📅 July 26, 2026
⏱️ 4 min read
✍️ AORA Perfumery Lab
Most department store designer perfumes contain 80% to 85% denatured alcohol and only 15% fragrance compound. When you spray them, you are paying for evaporating alcohol.
At AORA Collection, each 50ml bottle contains ~15ml of pure concentrated French fragrance oils. This yields a velvety, non-drying texture on skin and all-day endurance.
At AORA Collection, each 50ml bottle contains ~15ml of pure concentrated French fragrance oils. This yields a velvety, non-drying texture on skin and all-day endurance.
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