Where Should You Spray Perfume for Maximum Sillage & Projection?

Where you spray is just as critical as how much you spray. Follow our master application formula:

* **Spray 1 & 2:** Back of the neck and behind each ear (creates an immediate scent trail as you walk through rooms).
* **Spray 3:** Front collarbone or center of the chest (allows warm rising body heat to carry the heart notes toward people talking to you).
* **Spray 4 & 5:** Outer forearms or jacket lapels (ensures movement projects scent into the air).